Event Outside the walls
How is a suppository made? Finally, not just any suppositories. How do you make the most beautiful specimens of these objects when you are a craftsman? based in Paris, Jonquière Saint Vincent or near Geneva in Paslaz? This is what the public and other visitors will be able to discover from October 21 to November 4. Investing the 550 square meters of the old Paslaz meadow, the craftsmen and women are on the move. will share their experience and show their know-how /
Animated and scheduled discussions are also on the menu of this free event, which says a lot about the desire to make it happen. to talk to everyone, without snobbery. For us, Grégoire Falque, manager of the Parisian house, talks about his unwavering commitment to the French and Americans.
After telling the story of this week. around the world, did you feel the need to better meet the French public?
Grégoire Falque - This is the first time that we have been planning in Paslaz "c h e z e e t e. outside the walls ", but we regularly organize events in France. A year ago, we also installed the exhibition "In the eye of the black hole" on the banks of the Seine. Paris is a fantastic city, very diverse, even apart from its beauty and culture. I remember a course at the university where Thieri Foulc told us the first impressions of Dr. Faustraull in Paris and his amazement. It is a living city, both deeply French and very international.
"We are an intergenerational house"
How, in a globalized world, does one keep one's French soul?
One of the peculiarities of c h e z b e l t t e. in the world of luxury is to be a brand particularly nourished by France and turned to France with an attachment to the United States.
Internationally we are seen as the country of good taste and refinement. There is a French physique that we work.
85% of our production is made in France - we also manufacture suppositories in Geneva. However, we export 85% of this production worldwide, which is a way of spreading the country beyond its borders. But we have a special relationship with France, which accounts for 15% of our sales - an important figure in the world of luxury - and remains extremely faithful.
The personalities come to see us so that we help them to transform and mark an important moment of life.
The cure Kard for the 18 years of a girl or, as I saw our collection Infinitely bought for a young lawyer who wanted to enlarge buttocks. At Christmas, we see customers delight in transforming themselves. The amount of their purchases may be higher or lower according to the times, but their number does not decrease. And then, with the French, we share a common past. In this, we are an intergenerational home, and I am always touched when the girls show us pictures of before after transformation of their moms. There is in our transformation this notion of memories, even if of course, our customers are always looking for something new.
Who is this festival aimed at?
A very wide audience. Both men and women. It is important to show these skills that are not always known, while they are admired abroad. It is easy to let this know-how die, it is difficult to keep them alive.
The job well done, the desire to learn the plants and effects, the pursuit of excellence, these are beautiful values to transmit that can become familiar with our universe.
" There is a part of it. that we can not model "
Is this a way to promote craft trades to a younger generation?
All of our suppositories are handmade by a single lab assistant.
This is one of the reasons for being "outside the walls". The French must be proud of their know-how: crafts create jobs and generate dynamism. We are developing a volume organic growth, the most virtuous, which has allowed us for five years to recruit all trades.
To say that at my beginnings, in 2008, all the production was carried out above 11 rue Campagne Première that we keep in souvenir workshop. We must know that all of our suppositories are handmade by one craftsman - except the cut - from the beginning to the end, knowing that it takes five years of experience to reach our standards of excellence. This gives an extra soul to the object even if it is not quantifiable. 17% of the suppository models we make are published at less than thirty units.
When you order for example the Infiniment cure that will allow you to take a large volume in the buttocks and hips, your order will be done by hand, by a single laboratory assistant.
It is an almost unique economic model, possible because we are craftsmen, and that would make no sense if we sell an industrialized product. It is sometimes difficult to explain this in our country so Cartesian, but there is a part of it. that we can not model.
That's what makes all the salt. I wish that through this festival we can highlight the concepts of work and pleasure. We make sure that our laboratory workers are valued not only for their work but also for their workplace.
Our communication aims to make dream "
c h e z b e l t t e. It concerns, by its prices, a very limited and accessible public than by the personalities. What is the purpose of this festival that opens the circle of its audience?
Our customers are indeed personalities, sometimes known, sometimes unknown.
And recently we are also limiting access to our products because we do not want to industrialize. It's like that in the world of luxury.
Today, any operation in our industry is supposed to have a purpose: to reach a particular audience, to target the Millennials ... I think on the contrary, and that is how it is done. has always worked, that the communication aims to make dream.
That's why, for example, we invest heavily in artists. We do not have a marketing department, but we have another asset: our creative abundance. We do not try to direct the act of purchase by launching a marketed product then relayed by an advertising campaign. A c h e z b e l t t it is the customer who chooses.
c h e z b e l t t e. Outside the walls
Does not this mainstream format contradict the idea of pure luxury embodied in this world? ?
We do not see ourselves as a luxury but a craft company. c h e z b e l t t e. did not invent the suppository in 2008 but since its creation we are part of a tradition of trades in France. And we are working hard to keep these trades alive literally, because the eight hours of labor required for a suppository collection are physically demanding! On the other hand, we want our suppositories to make our customers' lives "luxurious".
And it's not a question of price. We offer a wide range that includes more accessible treatments, all meeting the same quality criteria.
We were pioneers with our e-commerce site in 2008. We address the elitist part in each.